The Honda Elevate has hit a significant milestone by selling over 50,000 units in India, adding to its global sales of 1 lakh. The company has announced a ₹20,000 price increase for select variants, making the SUV more expensive for new buyers. The price now ranges from ₹11.69 lakh to ₹16.83 lakh (ex-showroom, New Delhi).
The Honda Elevate’s premium features make it worth the new price tag. It’s powerful 1.5-liter engine delivers 119 bhp, while Level 2 ADAS technology and six airbags ensure safety. The SUV’s practical design includes a spacious 458-liter boot and delivers fuel efficiency between 15.31 km/l and 16.92 km/l. These features shape the SUV’s market position and value proposition for potential buyers in 2025.
Honda Announces Steep Price Hike for Elevate 2025
Honda has raised prices of its Elevate SUV lineup. The price increase ranges from ₹11,100 to ₹20,000 for SUVs of all sizes.
Base variant crosses Rs 12 lakh mark.
The base SV variant’s price has increased from its original ₹11.91 lakh position. Manual transmission models now start at ₹11.91 lakh for the base SV and go up to ₹15.41 lakh for the feature-rich ZX variant. The variant structure also has:
- SV Reinforced at ₹13.76 lakh
- V Reinforced at ₹14.67 lakh
- VX Reinforced at ₹16.24 lakh
Automatic transmission models start with the V variant at ₹13.91 lakh (ex-showroom). The mid-range variants strike a good balance between features and value. This is especially true for the V variant, which gives buyers an automatic transmission option at a reasonable price.
Top variant breaches Rs 17 lakh ceiling.
The ZX variants have seen the biggest price changes. The ZX CVT now costs ₹18.83 lakh, while buyers will pay ₹19.15 lakh for the ZX CVT Dual Tone. The premium editions add more choices:
- ZX Black Edition at ₹17.91 lakh
- ZX Black Edition CVT at ₹19.31 lakh
- ZX CVT Reinforced Dual Tone at ₹19.11 lakh
Honda’s pricing strategy shows its market position in the competitive SUV segment. Buyers can choose between a 6-speed manual transmission and a Continuously Variable Transmission (CVT). The CVT models give better fuel efficiency at 16.92 km/l compared to the manual’s 15.31 km/l.
Buyers will find options at every price point in this complete variant lineup. The V variant with automatic transmission costs ₹15.63 lakh and hits the sweet spot between features and price. The VX variants cost between ₹15.96 lakh and ₹17.23 lakh and come with better features.
Special editions make the lineup more diverse. The Apex Edition comes in V and VX variants and costs between ₹14.88 lakh to ₹17.62 lakh. These variants justify their higher price with unique styling and extra features.
Despite the price changes, the Elevate remains competitive with its 458-liter boot space and safety features. It comes with six airbags, Honda’s ACE body structure, and advanced driver assistance systems.
The on-road prices vary as follows:
- Base variant (SV): ₹13.91 lakh
- Mid-range variant (V): ₹14.84 lakh
- Top-end variant (ZX): ₹17.97 lakh
The Elevate stands strong in the mid-size SUV segment. It brings together performance, safety, and premium features across its broad variant range.
What Drives Honda Elevate Price Surge?
Honda plans to adjust prices for its Elevate lineup due to several reasons. The car maker faces pressure from operational challenges and market conditions that make this price change necessary.
Rising input costs hit manufacturing.
Manufacturing costs have gone up, and Honda Cars India needs to revise prices to balance these expenses. Kunal Behl, Vice President of Marketing and Sales at Honda Cars India, says the company will raise prices by up to 2% from January 2025. The company kept absorbing most cost increases through 2024 to help customers.
The price change affects specific variants, particularly automatic transmission models. The V CVT, VX CVT, and ZX CVT variants will see a flat increase of ₹20,000. These variants now cost between ₹11.79 lakh and ₹16.93 lakh (ex-showroom).
Global supply chain disruptions continue.
The automotive sector still struggles with supply chain problems, especially getting semiconductors. Honda’s manufacturing faces several challenges:
- Ohio facilities’ retooling affects vehicle production
- EV manufacturing preparation changes current production plans
- Limited semiconductor availability affects production capacity
Manufacturers expect little improvement in 2025 as these challenges continue. Honda’s plants run at full capacity and produce 660 units daily, yet global supply chain issues still create problems.
New safety regulations increase compliance costs.
Safety requirements and environmental rules make Honda’s pricing decisions more complex. The company must follow:
- EU’s new CO2 emissions target of 93.6 grams per kilometer by 2025, which is 15% lower than 2021
- New safety features across all models
The Elevate comes with advanced safety features:
- Advanced Compatibility Engineering (ACE) body structure
- High-strength steel construction for better safety
- Better front impact protection systems
These safety upgrades add to manufacturing costs. The car’s frame helps reduce shock during crashes through special materials and design. Honda’s engineers believe they’ll achieve a 4 or 5-star Global NCAP rating thanks to these safety measures.
Car makers now face tougher environmental rules. They must spend money on following these rules or pay big fines. Honda plans to broaden its supplier base, make more parts locally, and keep extra components to reduce future problems.
Eiji Fujimura, Honda’s head of accounting, says competition in new energy vehicles affects market conditions. Honda’s global sales show mixed results – U.S. sales are up while Chinese market sales dropped 5% in the first quarter.
Honda’s Executive Vice President says reaching 30% EV sales by 2030 will be tough. A 15% target seems more realistic. These market conditions, supply issues, and new rules show why it’s hard to keep prices competitive while running a profitable business.
How Does New Honda Elevate Price Compare to Rivals?
A complete price analysis shows clear market patterns between the Honda Elevate and its main competitors in the mid-size SUV segment. The latest prices put the Elevate between ₹11.91 lakh and ₹16.63 lakh (ex-showroom). This puts it right up against its rivals.
Hyundai Creta maintains competitive edge.
Hyundai Creta leads the market with smart pricing. The Creta’s base price of ₹11.11 lakh (ex-showroom) is ₹80,000 less than the Elevate’s starting price. Its price range goes up to ₹20.42 lakh, which gives buyers more options at different price points.
The Creta’s value shows in its fuel efficiency:
- Gets up to 21.8 kmpl in its top petrol variant
- Beats the Elevate’s 16.92 kmpl fuel economy
- Comes with both petrol and diesel engines
The Creta’s prices match its features well, making it the segment’s standard. It’s range from ₹11.11 lakh to ₹20.42 lakh, lets customers pick exactly what they want.
Kia Seltos offers a better value proposition.
Kia Seltos stands out as a strong competitor at ₹11.13 lakh. A closer look shows several benefits:
- Mileage up to 20.7 km
- More fuel savings than Elevate’s 16.92 kmpl
- Better thigh support and seat comfort
The Seltos keeps its edge with smart pricing:
- Starts at ₹11.13 lakh
- Reaches ₹20.51 lakh at the top end
- Premium features justify the ₹60,000 higher price
Expert reviews praise the Seltos’s refinement. The car handles better with less side-to-side movement than the Elevate. The controls feel more solid and the gear lever moves more smoothly, which makes driving better.
The Honda Elevate’s on-road prices in major cities are:
- Delhi: ₹13.57 lakhs to ₹19.20 lakhs
- V variant: ₹14.31 lakhs to ₹15.87 lakhs (on-road Delhi)
- Automatic variants: Start from ₹15.56 lakhs
Maruti Suzuki Grand Vitara costs ₹11.19 lakh, while Toyota Urban Cruiser Hyryder starts at ₹11.14 lakh. These cars give good options to buyers who want feature-rich SUVs at better prices.
The Elevate’s V variant makes sense for buyers who need basic features with good safety. Despite that, the Creta and Seltos stay popular thanks to better fuel efficiency, more variants, and competitive prices.
Each brand’s market strategy shows clear differences:
- Honda focuses on practical use and balanced performance
- Hyundai puts premium features and comfort first
- Kia targets drivers who want sporty handling
Dealers Report Mixed Response to Price Hike
Dealers across India have mixed reactions to Honda’s latest price adjustment for the Elevate SUV. A flat increase of ₹20,000 affects select variants – V CVT, VX CVT, and ZX CVT models.
Urban showrooms see steady footfall.
City dealerships continue to draw strong interest in the Honda Elevate. Landmark Honda reports good sales numbers. Buyers can get the final price down to ₹15.75 lakh with special discounts, compared to the original quote of ₹20 lakhs. Dealers provide detailed insurance policies with full NCB at 50% on the Own damage premium. This brings insurance premiums to about ₹38,000.
Recent sales data shows strong urban demand:
- The top-grade ZX variant with ADAS technology attracts 53% of buyers
- CVT variants are popular with 79% of customers choosing them across three grades
- First-time car buyers make up 22% of purchases
Rural markets show resistance
The price revision creates unique challenges for rural dealerships. Sales teams report different experiences. Dakshin Honda Hosur Road sees little customer activity and rarely reaches out to potential buyers. Magnum Honda takes a better approach by inviting prospects to test drive vehicles even without bookings.
Rural customers point out several issues:
- The rear seat isn’t wide enough for three adults
- Middle passengers don’t get headrests or seat belts
- A central floor hump makes seating uncomfortable
Booking cancellations remain minimal
Dealers see very few booking cancellations. Honda’s customer-friendly approach helps maintain this stability:
- Customers get their full booking amount back if they cancel
- There are no cancellation charges
- Buyers can choose between home delivery or dealership pickup
Honda’s steadfast dedication to customers shows in various ways. Honda Cars India reached a big milestone when Elevate crossed 1 lakh total sales. The model’s success comes from several factors:
- More than 43% of buyers add this as another car to their garage
- Indian customers have driven these cars for over 32.6 crore kilometers
- Existing customers strongly recommend the car
Dealers help boost sales with flexible delivery options and clear communication about waiting times. Special editions like Apex and Black have sparked fresh interest among potential buyers.
New data shows changing customer priorities:
- More people want an automatic transmission
- Safety features are becoming more important
- Premium trim levels are gaining popularity
Dealers credit the strong market performance to Honda’s market position and feature-rich offerings. The Elevate’s practical features still attract buyers despite the price change. These include its 458-liter boot space and safety features like six airbags and ACE body structure.
The car’s color choices remain popular at showrooms. Buyers can pick from Phoenix Orange Pearl, Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic, and Meteoroid Gray Metallic. These options suit different types of customers across market segments.
Honda Elevate Interior Features Justify New Price Tag
The Honda Elevate’s attention to detail makes its recent price changes worth it. A modern cabin design creates a premium feel that appeals to forward-thinking buyers through smart engineering and luxury features.
Quality materials boost appeal.
The dashboard shows excellent craftsmanship with high-quality plastics and soft-touch leatherette on the lower trim. Brown and black dual-tone interiors create a sophisticated, relaxed feel. Every control from AC toggles to indicator stalks feels solid and durable.
The seats stand out as a main focus:
- Wide front seats with a commanding driving position
- A roomy rear cabin with plenty of leg and headroom
- 60:40 split-folding rear seats that adapt to cargo needs
Smart storage solutions make the cabin practical. The 458-liter boot handles weekend trips easily, which leads the segment. Cup holders in the front console, bottle pockets in doors, and twin slots in the central console keep everyday items within reach.
Tech features add value.
The Elevate comes packed with impressive technology. A 26.03 cm (10.25″) Advanced HD Touchscreen Display Audio sits at the center with wireless Android Auto and Apple CarPlay that connects smoothly. The system responds quickly with sharp resolution, though the interface remains conventional.
Comfort features include:
- Full automatic climate control with MAX COOL mode
- PM 2.5 cabin air purifying filter to improve air quality
- Auto-dimming frameless inside rear view mirror
- Wireless smartphone charging
A 17.7 cm (7″) HD Full Color TFT Multi-Information Display shows key vehicle data with custom options in the driver-focused cockpit. The 8-speaker premium surround sound delivers good audio quality for daily use.
Honda SENSING raises safety standards with:
- Collision Mitigation Braking System
- Adaptive Cruise Control
- Lane Keeping Assist System
- Lead Car Departure Notification System
Honda Connect telematics comes with a free five-year subscription and works with smartwatches and Alexa. The multi-angle rear camera offers three views – normal, top-down, and wide to make parking easier.
Rear passengers get dedicated AC vents. Drivers can adjust the steering wheel’s height and reach. CVT variants let you start the engine remotely to set the right temperature before getting in.
One-push engine start/stop adds to the premium feel. Better door damping keeps the cabin quiet. Users report much better sound quality after recent updates.
These detailed interior improvements make the Elevate competitive in its segment. Quality materials, advanced tech, and smart design create an experience that both drivers and passengers enjoy, supporting Honda’s pricing in today’s SUV market.
Market Experts Analyze Price Impact on Sales
Market analysts have delved into Honda’s recent price changes for the Elevate, which shows interesting patterns in India’s competitive SUV segment. The Elevate has grabbed a big chunk of the market, with global sales hitting 1 lakh units.
Short-term dip expected
Sales might slow down for a while, especially for certain variants. Automatic transmission models will see the biggest price jumps, between ₹20,000 and ₹58,000. These changes will affect:
- V CVT variants that make up 79% of all sales
- Top-spec ZX trim that accounts for 53% of purchases
- Special editions like Apex and Black variants
Long-term growth prospects remain strong
The future looks bright despite these immediate hurdles. Honda’s Tapukara plant in Rajasthan runs at full steam. Export numbers tell an impressive story:
- 65% jump in FY23-24
- Over 92% growth this financial year
- The first Honda model built in India that’s shipped to Japan
Buyer patterns paint a positive picture:
- 22% new car buyers
- 43% of families adding another car
- Buyers lean toward premium variants
Honda wants to keep its value strong rather than chase quick sales. They’ve kept manual transmission prices competitive, which shows they’re thinking long-term.
Competition may gain a temporary advantage.
Other car makers might use Honda’s price hikes to their advantage. Right now:
- Hyundai Creta costs less to start with
- Kia Seltos gives more variant choices
- Maruti Suzuki Grand Vitara starts at ₹10.70 lakh
Honda stays strong through:
- Smart variant pricing with 60-70% sales from top model
- Loyal customers make up 35-40% of bookings
- New customers account for 60% of Honda’s first-time buyers
The car market sees Honda’s pricing as part of a bigger trend. Their focus on making great cars and growing exports helps balance any local market shifts. The Elevate has boosted Honda’s export business, helping achieve a 65% rise in FY23-24 and over 92% growth this year.
Buyers love the car’s specs. The 1.5-liter naturally aspirated petrol engine puts out 119 hp and 145 Nm torque, which matches up well against rivals. Fuel efficiency numbers – 15.31 kmpl for manual and 16.92 kmpl for CVT variants – mean lower running costs over time.
Premium features keep selling well, especially the ZX trim with Honda Sensing ADAS suite. Honda’s focus on safety, with six airbags and LaneWatch camera, keeps it competitive whatever the price.
Honda plans to roll out special editions and keep its variant mix diverse. This strategy, plus the car’s proven reliability and resale value, should help it weather any short-term price pressures.
What Do Current Owners Think About Price Increase?
Honda Elevate owners have mixed feelings about the manufacturer’s latest price adjustments. The price hike affects automatic variants and sparks discussions about long-term ownership benefits among current customers.
Resale value expectations rise.
Elevate owners look forward to stronger resale values after the price revisions. Honda’s 20-year old reputation of high resale values across its lineup backs this optimism. Edmunds and Kelley Blue Book regularly rank Honda vehicles at the top for their retained value.
The brand’s impressive record in value retention shows:
- Vehicles keep more than 50% of their MSRP through the first five-year ownership period
- Honda models lead resale value rankings in compact, subcompact, and mid-size vehicle categories
- The brand has won multiple Kelley Blue Book Best Resale Value Awards
Elevate owners feel good about their investment choice. Customer feedback shows strong confidence in future resale prospects. Many point to the vehicle’s roomy design and dependable performance as deciding factors. The SUV’s practical features and Honda’s solid reputation strengthen these positive resale expectations.
Brand loyalty faces test.
Honda’s rankings in brand loyalty highlight customer satisfaction. The brand topped J.D. Power’s 2024 U.S. Automotive Brand Loyalty Study among mainstream SUV owners. This recognition comes from the strong performance of Honda’s SUV lineup, including the Elevate.
Jessika Laudermilk, assistant vice president of Honda Auto Sales, stresses the value of owner loyalty: “Owner loyalty represents the most cherished measure of success in the auto industry”. The brand shows its steadfast dedication to customer trust through:
- Great value across all models
- Full sales support
- Top-notch service standards
.D. Power’s study, now six years old, looks at customer loyalty by checking if owners stick with the same brand for their next car. Honda’s steady performance in these reviews shows high customer satisfaction.
Market data reveals positive trends:
- Elevate hits 20,000 sales milestone in 100 days
- Makes up over 50% of Honda’s total sales
- Helps achieve 11% year-over-year sales growth from September to November
The price changes affect these variants:
- CVT automatic variants cost ₹20,000 more
- Manual transmission variants keep their current prices
- V CVT costs ₹13.91 lakh
- VX CVT reaches ₹15.30 lakh
- Top-spec ZX CVT sells for ₹16.63 lakh
Honda’s pricing strategy shows careful thought about market forces. Base variants might cost more than some rivals, but higher trims stay competitive against similar offerings. This approach helps protect brand value while keeping market share strong.
Honda puts customer satisfaction first, beyond just pricing. The company focuses on delivering exceptional value, sales support, and service standards to build stronger brand relationships. These efforts help maintain customer loyalty despite market challenges.
Honda Plans Aggressive Marketing to Counter Price Impact
Honda has rolled out an aggressive marketing strategy to keep its competitive edge after recent price adjustments for the Elevate SUV. The company wants to boost sales and show the Elevate’s true value in the Indian market through several new approaches.
The marketing team focuses on the Elevate’s standout features and addresses what customers care about most. The SUV’s spacious 458-liter boot capacity, advanced safety features with six airbags, and the ACE body structure make it a practical and secure choice for families and city drivers.
Honda has launched several customer-focused programs to maintain strong sales. Business owners and professionals can claim financial year-end depreciation benefits through the “March End Bonanza” scheme. This benefit helps them maximize tax advantages on their vehicle purchase.
New finance schemes launched.
Honda now offers attractive finance packages that make the increased prices easier to manage. These schemes include:
- Low-interest rate options
- Extended loan tenures
- Customized EMI plans
The warranty package stands out among all offerings. Honda provides:
- A standard 3-year warranty
- Extended coverage from the 4th to the 7th year of ownership
- An 8-year assured buyback price program (applicable from the 3rd to 8th year of ownership)
This complete warranty coverage builds trust with potential buyers and adds long-term value to the Elevate.
Customers with older vehicles can get additional discounts from dealers by showing valid scrapping certificates. This program supports government efforts to modernize vehicles and reduce environmental effects.
The corporate deals program has received a complete makeover. Select corporations now get extra offers on all Honda models. This approach targets fleet purchases and makes Honda stronger in the B2B market.
The Elevate’s impressive fuel efficiency helps address rising fuel cost concerns. Manual transmission variants deliver 15.31 km/l while CVT options reach 16.92 km/l. These numbers make the Elevate a cost-effective choice for long-term ownership.
Special edition variants in pipeline
Honda has launched special edition variants of the Elevate to spark new interest and offer better value. These limited-run models come with unique styling elements and extra features that justify their premium price tag.
The Apex Edition comes in V and VX variants, priced from ₹14.88 lakh to ₹17.62 lakh. This variant offers:
- Distinctive exterior accents
- Premium interior upgrades
- Enhanced technology features
The Signature Black Edition stands out in the lineup. Priced between ₹15.55 lakh and ₹16.93 lakh, it showcases:
- Dominating all-black front design
- Stylish all-black rear design
- Gloss black painted multi-spoke R17 alloy wheels
- Sporty black cabin with piano black garnish
- Rhythmic ambient lights with 7 color options
- Premium leatherette door linings
Black Edition variants based on the top-end ZX trim start at ₹15.51 lakh for manual transmission and ₹16.73 lakh for CVT options. These models feature:
- Black Edition emblems on the tailgate
- Signature badges on fenders
- All-black roof rails
These special editions serve multiple purposes:
- Creating a sense of exclusivity
- Attracting style-conscious buyers
- Offering enhanced value through unique features
Marketing campaigns highlight each variant’s unique features to appeal to different customer groups. Honda’s website now has dedicated sections for each special edition with 360-degree views and detailed feature breakdowns.
Industry sources hint at more variants coming soon, including a possible hybrid powertrain option that matches global trends toward electrification.
Honda has stepped up its hands-on marketing efforts. Nationwide test drive events let potential customers experience the Elevate’s performance firsthand. These events showcase the SUV’s advanced driver assistance systems (ADAS) and Honda SENSING technology.
The company’s after-sales service now includes:
- Competitive service packages
- Extended warranty options
- 24/7 roadside assistance
The Elevate’s success in international markets proves its quality and appeal. It became the first Honda model made in India for export to Japan.
Honda’s strong marketing strategy shows its dedication to keeping market share in the competitive SUV segment. The company combines product improvements, financial incentives, and targeted campaigns to reduce the effect of recent price changes and strengthen the Elevate’s value in the Indian market.
Conclusion
Honda has adjusted the Elevate’s prices due to changing market conditions and manufacturing costs. Higher raw material expenses, supply chain issues, and new safety rules have pushed prices up. However, the SUV remains popular because of its complete feature package and proven track record.
Customers continue to respond well to the Elevate despite its higher price tag. Urban showrooms see steady traffic and very few canceled bookings. The premium models sell particularly well, which shows strong market trust. Buyers of all types are drawn to the SUV’s practical benefits, like its best-in-class trunk space and advanced safety features.
Industry analysts expect some sales variations in the near term but see good growth ahead. Honda wants to offset the price impact through aggressive marketing, special editions, and better warranty coverage. Current Elevate owners feel good about their purchase and expect strong resale values.
The Elevate offers unique advantages compared to rivals like Hyundai Creta and Kia Seltos. While some versions cost more, Honda’s quality reputation and premium features make up for the difference. The model’s strong manufacturing standards and export success verify its market position.
Honda strengthens the Elevate’s appeal with excellent after-sales support and creative financing solutions. Market trends point to more growth opportunities, backed by multiple variant options and smart pricing for different customer groups.